Speaking at a conference earlier this week, Turner Prize-winning artist Grayson Perry mulled over the concept of creativity.
As reported in The Drum, Perry claimed “The word creativity has really gritted on me because it’s often used by people who aren’t and say it’s very important”.
According to Perry, creativity seems to be based on a recipe consisting of designer offices populated by “…men with beards who drink craft beer…” and who use buzzwords such as authenticity, eclectic and spirituality.
Perry said “there is no recipe” but offered his own lessons on the subject:
- Know yourself
- Be uncool
- Play seriously
- Be specific, not global
- Nobody is original – don’t try
- Put the hours in
- Be vulnerable.
Read the full article here.